NO COMMISSION.

BACARDÍ, Swizz Beatz and The Dean Collection brought the heat to NO COMMISSION in Miami during Art Basel 2017. NO COMMISSION is a roving experiential platform that forges a direct link between art and art patronage.

The invite-only event featured big star power, including critically acclaimed actor Michael B. Jordan, Grammy Award-winning artist Alicia Keys, former NBA star Amar’e Stoudemire, creative visionary Virgil Abloh, hip-hop legend Lil’ Wayne, and famed celebrity photographer Jonathan Mannion.

The injection of headline music performances, immersive art experiences, and premium BACARDÍ rum offerings shook up the traditional art fair, and created a unique culture event for visitors.  

ROLE:

• Client management

• Music lineup curation and talent buying

• Influencer procurement and negotiations

• Budget management from RFP to reconciliation

• Brand partnership with Pitchfork Media