BUDWEISER LIVE.

The second edition of Budweiser Live took place in downtown Los Angeles during NBA All-Star Weekend 2018 and featured two nights of sports, music, food, fashion, and of course, Budweiser.

Guests rsvp’d to enjoy a live shoe art exhibition from Kickasso, art by Vyal One, Morley, Brett Crawford, Taylor Kinahan, Blake Barash, B Street Shoes and Nina Palomba, half-court basketball shoot-around, and fresh Budweiser on tap.

The musical lineup included A Boogie Wit Da Hoodie, Smino, T-Pain, and MadeinTYO, among other rappers and DJs. Levi’s offered guests denim trucker jackets and tees that were customized onsite with screen printings, patches and pins.

ROLE:

• Client management

• Music lineup curation and talent buying

• Budget management from RFP to reconciliation

• Brand partnership with Levi’s