Culture Shifters

Mission:

A creation of Selema Masekela and Zeb Powell, Culture Shifters brings together BIPOC (Black, Indigenous, and people of color) change-makers to build a community of riders that represents what we hope the future of snowboarding will look like—diverse, inclusive, and empowering.

Strategy:

Having as much fun as possible is the easy part. The real work at Culture Shifters is in leading conversations about what can be done to create a more radically inclusive snowboarding community.

Outcome:

What started as a meetup with friends has turned into a global movement featuring 250 musicians, designers, artists, community organizers, nonprofit leaders, and advocates. All sliding on snow. And all having an absolute blast no matter what their skill level.