New Levels.
A journey across the United States with Puma as we brought European football to the forefront of American culture with the “New Levels” campaign. We partnered with elite soccer clubs Borussia Dortmund and AC Milan to unveil kits (jerseys) to the masses while players took part in unique experiences with their international fan base.
Role:
Client management
Venue scouting and logistics for entire program
Production manager - including A/V sourcing and fabrication vendor management
Entertainment and influencer negotiations
Budget management from RFP to reconciliation