TANGO LEAGUE.
Open to girls and boys ages 16 to 25, the adidas Tango League gave athletes the opportunity to showcase their raw talent and compete with other players in urban futsal tournaments across the states for the chance to become adidas-sponsored athletes.
Across two seasons, we amassed over 140 teams (800+ players) to participate in 16 regional tournaments. In each qualifying city, one team would win the right for a flyaway experience to the Tango League Championships.
The championship events entailed travel and hotel accommodations, immersive experiences honoring the key city environments, musical performances from headline talent, and of course, exclusive adidas product. From there, the winner would travel on to compete in the Global Tango Final in Brazil and United Kingdom, respectively.
Role:
Client management
Venue scouting and logistics for entire program
Production manager - including A/V sourcing and fabrication vendor management
Entertainment and influencer negotiations
Budget management from RFP to reconciliation