THPS Fest

Mission:

It’s been 5 years since a Tony Hawk Pro Skater game hit the shelves… BUT, ITS CULTURAL IMPACT ON CONNECTING SKATING INTO MAINSTREAM CULTURE is unmatched. With that in mind, I produced an event celebrating its triumphant return while showcasing the best of skate culture - the skaters, the art, the fashion, the music. The experience began with an opportunity for creators and skaters alike to grind on the new title and capture content, driving hype and pre-orders post-event. Then, I created a pre-show live stream packed with red-carpet-esque interviews, Gameplay sneak peeks, surprise announcements, and brand partner activations to bring fans into the event both physically and at home. We close out the stream and kick off an in-room musical performance, all in celebration of the artists and skaters who have helped make THPS a moment that matters in gaming and skate culture.

Role:

Experiential Lead

Date:

May 2025