HOOD TOYOTA.

After a quick announcement via the artists social media channels, rapper Travi$ Scott hit three separate states across America with his “Hood Toyota” pop-up shop. The store would showcase his exclusive merch with Bravado around his album Birds in the Trap Sing McKnight.

Experience-wise, the store made good on its claim of housing an actual car; naturally, a Toyota MR2 commissioned and painted by fashion designer and artist PEL fit the bill, stylishly modified and covered in bird excrement.

Within the surprisingly designed and prepared pop-up are racks of select T-shirts, long-sleeves, hoodies, pants and, perhaps the most stunning item on sale, a customized Levi’s trucker jacket with a bold rear eagle design.

Role:

• Client management

• Production manager including fabrication assignment and A/V logistics

• Budget management from RFP to reconciliation

• Brand partnership with Bravado and Epic Records